Digital Market Outlook: U.S. digital advertising spending share by industry 2022

The digital ad spending in the U.S. retail sector accounted for 17 percent of total advertising spending in 2022 in the country, whereas the financial services stood at about 8.9 percent . An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Distribution of digital advertising spending in the United States in 2022, by industry

Characteristic	Spending share
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Release date

November 2022

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Region

United States

Survey time period

November 2022

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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