Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2016-2022

Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022

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Release date

June 2018

Region

United States

Survey time period

2016 and 2017

Supplementary notes

* Estimate.
Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values.
Further information on methodology can be found here.

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