Reasons for purchasing internet financial products among post-85ers in China 2014

Reasons for purchasing internet financial products among the post-85 generation in China as of 2014*

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Release date

February 2015

Region

China

Survey time period

2014

Special properties

among Chinese born after 1985 who purchased internet financial products

Supplementary notes

* The expression "post-85ers" refers to people born after 1985.

The source does not specify on survey methodology or panel size.

Internet financial products refer to online investment products such as Yu'E Bao, a fund product co-developed by Alipay, the online payments platform of Alibaba.

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