Video streaming audience in the U.S. 2021-2023, by platform

Published by
Julia Stoll,
Oct 12, 2023
For the first time, the number of CTV households streaming ad-supported services in the U.S. was higher than that of non ad-supported content in May 2023. While the audience growth rate of subscription-based services has slowed down recently, the number of ad-supported video streaming viewers has increased at a faster pace.

Number of connected TV households streaming video services in the United States from May 2021 to May 2023, by platform (in millions)

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Release date

August 2023

Region

United States

Survey time period

May 2021 to May 2023

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Statistics on " Ad-supported video-on-demand market in the United States "

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Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo streaming in Sweden
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