Programmatic share in digital display ad spend in Canada 2014-2017

Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017

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Release date

October 2015

Region

Canada

Survey time period

2014

Supplementary notes

* Forecast.
Digital display ads transacted via an API, inlcuding everything from publisher-erected APIs to more standardized RTB technology; inlcudes native ads and ads on social networks; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices.
Total programmatic advertising includes banners, rich media, sponsorships, video and other.

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