This statistic presents the factors influencing people's decision to start using stocks and shares individual savings accounts (ISAs) according to adults in Great Britain as of 2014. The two most commonly cited reasons were that respondents felt like they understood the product and how it worked (22 percent) and that the product was recommended by a professional (21 percent).
Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*
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- Trust in banks: importance in saving or investing decisions Great Britain 2014
- Reasons to start using peer-to-peer (P2P) lending platforms Great Britain 2014
- Ease of access of personalized advice on savings & investments in Great Britain 2014
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Social Market Foundation. (October 31, 2014). Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014* [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation. "Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*." Chart. October 31, 2014. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation. (2014). Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation. "Factors Influencing Customer Decision to Start Using Stocks and Shares Individual Savings Accounts (Isas) in Great Britain in 2014*." Statista, Statista Inc., 31 Oct 2014, https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/
Social Market Foundation, Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014* Statista, https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/ (last visited April 18, 2024)
Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014* [Graph], Social Market Foundation, October 31, 2014. [Online]. Available: https://www.statista.com/statistics/479195/reasons-to-start-using-stocks-and-shares-individual-savings-accounts-great-britain/