UK: consumers' experience in relation to read online reviews 2015 | Statista

This statistic displays the findings of a survey on the consumers' experience in relation to online reviews of products and services in the United Kingdom (UK) 2015, by sector. During the survey period, it was found that 68 percent of respondents who purchased books, based on reviews, reported that their experience was about the same as compared to the description in the read online reviews.

How similar or different was your experience to what the online review said about the products or services?

Characteristic	Much better/A little better	About the same	A little worse/Much worse	Don't know
Travel and hotels	18%	61%	4%	17%
Electronic items	22%	68%	4%	6%
Books	19%	68%	4%	9%
Music - CDs/DVDs	26%	66%	4%	4%
Home improvement services	22%	70%	5%	3%
Beauty products	24%	67%	8%	2%

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Release date

June 2015

More information

Region

United Kingdom

Survey time period

March 12, 2015 to April 7, 2015

Number of respondents

2,242 respondents

Age group

16 years and older

Special properties

individuals who had purchased an item from one category after reading reviews in that category.

Method of interview

Online omnibus survey

Citation formats

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