Online channels influencing purchase decisions among consumers in Canada 2016, by age
This statistic shows the percentage of consumers in Canada influenced by online media channels to make purchase decisions as of September 2016, broken down by age group. During the survey, 45 percent of respondents aged between 15 and 18 years named YouTubers as a source that influenced their purchase decisions, while 46 percent felt most influenced to buy products or services by brand websites.