NowTV households in the United Kingdom (UK) Q1 2014-Q2 2019

The number of households in the United Kingdom with a Now TV subscription shot up in the second quarter of 2019. There are now almost 2 million Now TV subscribers in the UK, up from just over 1.5 million at the end of 2018. Now TV is a subscription video-on-demand (SVOD) service and is a division of telecommunications giant Sky.

SVOD competition

Despite the recent increase in subscriptions, Now TV is still slightly off the pace when it comes to the most used streaming and downloading services in the UK. Netflix is out in front, ahead of BBC iPlayer and Amazon Prime Video.  

Reasons for choosing Now TV

A recent survey revealed the reasons SVOD users in the UK chose to subscribe to Netflix, Amazon Prime Video, and Now TV. The reason given by most Now TV subscribers was the fact that it is cheaper than a pay-tv subscription.

Number of NowTV households in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2019

Households in thousands
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Source

Release date

August 2019

Region

United Kingdom

Survey time period

Q1 2014 to Q2 2018

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Statistics on "Pay TV in the United Kingdom (UK)"

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