Cosmetics market size in APAC 2015-2020

In 2018, the size of the cosmetics market in Asia Pacific amounted to approximately 120 billion U.S. dollars. This figure was forecasted to reach around 129 billion U.S. dollars by 2020. Globally, Asia Pacific made up the largest share of the cosmetic market, accounting for around 39 percent worldwide in 2018. Within the region, China, Japan and Korea were the leading markets for beauty and cosmetics, with Vietnam catching up rapidly.

Cosmetics consumption in Asia Pacific
There are several factors that have led to the rising cosmetics market in the Asia Pacific region, such as the growing middle class in countries like China, Indonesia and Vietnam, as well as the increasing awareness for health, wellness and beauty. In 2017, skin care and hair care made up the largest shares in the market revenue of cosmetics in the Asia Pacific region. Foundation and lip products were the leading types of color cosmetics in Asia in 2017. Beauty products were bought at an equally high rate in both online and offline stores. However, increasing digitalization and popularity of e-commerce has facilitated the launch of numerous new brands.

Spotlight on Korean beauty
In the last few years, Korean beauty, also called K-beauty, has become very popular worldwide thanks to the focus on functionality rather than brand awareness. A survey on K-Beauty revealed that Asian consumers were convinced by K-Beauty products due to its positive effects and quality of products.

Size of the cosmetics market in the Asia Pacific region from 2015 to 2020

Market size in billion U.S. dollars
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2019



Survey time period

2015 to 2017

Supplementary notes

* Forecast.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetics market in Vietnam"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.