Netherlands: most sold products online by gender 2023

As of 2022, over 63 percent of Dutch women bought clothes, shoes, and accessories over the internet. Fashion was also the most popular e-commerce category for men, as over half of the male respondents in the Netherlands purchased clothing, shoewear, and accessories online.

Most sold online products or services in the Netherlands in 2023, by gender

Characteristic	Men	Women
Clothing, shoes, and accessories	50.5%	63.3%
Delivery meals	41.7%	41.3%
Other products	36%	24.7%
Sporting goods	29.3%	25.7%
Computers, tablets, and mobile phones	25.7%	16.6%
Furniture, home accessories, and garden products	24.7%	23.7%
Online games, or game downloads	22.4%	10.8%
Food and beverages	22%	23.1%
Electronics and home appliances	21.8%	13.6%
Cosmetics, perfume, and beauty products	20.3%	37.5%
Books, magazines, and newspapers	19%	23.6%
E-books, online magazines and newspapers	18.8%	19.9%
Medicine and vitamins	17.6%	20.8%
Cleaning products	16.7%	25.2%
Toys and baby products	13.6%	15.4%
Vehicles or vehicle parts	13.3%	6.7%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2023

More information

Region

Netherlands

Survey time period

2023

Number of respondents

5,000 respondents

Age group

16 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Citation formats