Spain: facebook advertising number of users 2020-2029

The reach of social media advertising on Facebook in Spain was forecast to continuously increase between 2024 and 2029 by in total 0.7 million users (+2 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 35.76 million users and therefore a new peak in 2029. Notably, the indicator 'Reach by social network' of the 'Facebook' segment of the advertising market was continuously increasing over the past years.

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Number of users of facebook advertising in Spain 2020-2029 (in million users)

Characteristic	Number of Facebook users in millions
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Release date

April 2024

More information

Region

Spain

Survey time period

2020 to 2029

Special properties

individuals who use Facebook via any device at least once per month.

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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