Women's blue jeans brand preferences among Millennials and older generations 2016

Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.

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Source

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Release date

July 2016

Region

United States

Survey time period

January through May 2016

Number of respondents

5,000*

Age group

18 years and older

Special properties

Women aged 18 and older*

Method of interview

Online survey

Supplementary notes

* According to the source: "Sample: 5,000 U.S. demographically balanced adult women (n=1,932 ages 18 to 35, and n=3,068 ages 36+)".

The difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+", according to the source.

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