This statistic illustrates the share of Italian internet users who purchased online in 2017, by frequency of purchase. According to data, 87 percent of Italian internet users (which amount to 32.5 million) purchased something online at least once. Moreover, 53.4 percent of respondents reported that they regularly purchase goods online (meaning at least 3 times every quarter).
Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
8
- Premium Statistic E-commerce penetration in Italy 2020-2021
- Premium Statistic Preferred delivery methods among online shoppers in Italy 2021
- Premium Statistic Number of Italian customers purchasing online from abroad 2020, by country
- Premium Statistic Reasons for shopping on foreign online shops in Italy 2020
- Premium Statistic Distribution of e-commerce purchases in Italy 2015-2020, by device
- Basic Statistic Share of enterprises selling online in Denmark 2013-2022
- Basic Statistic Share of enterprises selling online in Slovakia 2013-2022
- Basic Statistic Share of enterprises selling online in Germany 2013-2022
About the region
9
- Premium Statistic Value of e-commerce purchases in Italy 2018-2023, by type
- Premium Statistic Share of users purchasing via smartphone in Italy 2022, by age group
- Premium Statistic Preferred delivery time among Italian online shoppers 2021
- Premium Statistic E-commerce companies' presence on online marketplaces in Italy 2023
- Premium Statistic Most used marketplaces by e-commerce companies in Italy 2023
- Basic Statistic Share of enterprises selling online in Italy 2013-2022
- Premium Statistic Online share of total revenue of Italian companies 2021, by sector
- Premium Statistic Share of vehicle & motorcycle retailers selling online in Italy 2021, by channel
- Premium Statistic Reasons to use price comparison websites in Italy 2023
Selected statistics
1
Other regions
10
- Premium Statistic Share of companies with online sales in Finland 2008-2018
- Basic Statistic U.S. states with biggest share of Etsy sellers 2020
- Premium Statistic Reasoning behind online shopping among Qatar's population 2013
- Premium Statistic Average spend on last online shop of Millennials in Saudi Arabia by category 2015
- Premium Statistic Average spend on last online shop of Millennials in the UAE by category 2015
- Premium Statistic Share of Millennials engaging in online activities in the UAE by activity 2015
- Basic Statistic EU28: share of enterprises selling online 2010-2018
- Basic Statistic Share of enterprises selling online in Czechia 2011-2022
- Premium Statistic Expectations of future online shopping frequency among consumers in Denmark 2020
- Basic Statistic Share of enterprises selling online in Norway 2013-2022
Related statistics
10
- Premium Statistic E-commerce as share of total retail sales worldwide 2021-2027
- Premium Statistic Amazon Prime Day marketplace sales share worldwide 2015-2022
- Basic Statistic U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Premium Statistic Main Amazon product categories for small and medium-sized business (SMB) sellers 2022
- Basic Statistic Share of companies selling online in Denmark 2008-2021
- Premium Statistic E-commerce companies' share of revenue generated on marketplaces in Italy 2021
- Premium Statistic B2B e-commerce share in total e-commerce sales 2019, by country
- Premium Statistic Share of online shoppers who can choose delivery method in Sweden 2020, by product
- Premium Statistic Share of promoters/detractors of online shopping in Denmark 2019, by category
- Premium Statistic Distribution of e-commerce companies' revenue in Italy 2020, by platform
Further related statistics
10
- Number of China Unicom mobile subscriptions 2012-2022
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Households with internet access in GB from 2014 to 2020, by household composition
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Number of Deutsche Bank customers 2012-2014, by segment
Further Content: You might find this interesting as well
Statistics
- Number of China Unicom mobile subscriptions 2012-2022
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Households with internet access in GB from 2014 to 2020, by household composition
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Number of Deutsche Bank customers 2012-2014, by segment
Human Highway. (November 24, 2018). Share of e-commerce customers in Italy as of March 2018, by frequency of purchase [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. "Share of e-commerce customers in Italy as of March 2018, by frequency of purchase." Chart. November 24, 2018. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. (2018). Share of e-commerce customers in Italy as of March 2018, by frequency of purchase. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. "Share of E-commerce Customers in Italy as of March 2018, by Frequency of Purchase." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway, Share of e-commerce customers in Italy as of March 2018, by frequency of purchase Statista, https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/ (last visited April 28, 2024)
Share of e-commerce customers in Italy as of March 2018, by frequency of purchase [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/