This statistic illustrates the number of individuals purchasing goods online in Italy in 2018, by frequency of purchase. According to the data, 28.3 millions Italian internet users reported to have purchased goods online at least once in their life. Users who buy regularly online amount to 17.3 million.
Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
8
- Premium Statistic Preferred delivery methods among online shoppers in Italy 2021
- Premium Statistic E-commerce penetration in Italy 2020-2021
- Premium Statistic Reasons for shopping on foreign online shops in Italy 2020
- Premium Statistic Number of Italian customers purchasing online from abroad 2020, by country
- Premium Statistic Distribution of e-commerce purchases in Italy 2015-2020, by device
- Basic Statistic Share of enterprises selling online in Belgium 2011-2022
- Basic Statistic Share of enterprises selling online in Bulgaria 2013-2022
- Basic Statistic Share of enterprises selling online in Czechia 2011-2022
About the region
9
- Premium Statistic Share of users purchasing via smartphone in Italy 2022, by age group
- Premium Statistic Preferred delivery time among Italian online shoppers 2021
- Premium Statistic Value of e-commerce purchases in Italy 2018-2023, by type
- Premium Statistic Most used marketplaces by e-commerce companies in Italy 2023
- Premium Statistic E-commerce companies' presence on online marketplaces in Italy 2023
- Basic Statistic Share of enterprises selling online in Italy 2013-2022
- Premium Statistic Offline and online shopping in Italy 2022, by channel and category
- Premium Statistic Online share of total revenue of Italian companies 2021, by sector
- Premium Statistic Share of vehicle & motorcycle retailers selling online in Italy 2021, by channel
Selected statistics
1
Other regions
10
- Premium Statistic Share of companies with online sales in Finland 2008-2018
- Basic Statistic U.S. states with biggest share of Etsy sellers 2020
- Premium Statistic Reasoning behind online shopping among Qatar's population 2013
- Premium Statistic Average spend on last online shop of Millennials in the UAE by category 2015
- Premium Statistic Share of Millennials online shopping in the UAE by category 2015
- Premium Statistic Drivers of online fashion buyers' purchases in India - by gender 2016
- Basic Statistic EU28: share of enterprises selling online 2010-2018
- Premium Statistic Number of online shoppers in India 2017-2025 by city type
- Premium Statistic Global B2B vendors preferred self-serve methods with other B2B companies 2020
- Premium Statistic Share of Amazon Prime subscribers in Spain 2023, by buyer type
Related statistics
10
- Basic Statistic Share of companies selling online in Denmark 2008-2021
- Premium Statistic Expectations of future online shopping frequency among consumers in Denmark 2020
- Basic Statistic Biggest external threat to global B2B vendors makers 2020, by vertical
- Premium Statistic Global B2B vendors that offer customers mature e-commerce experience 2020
- Premium Statistic Global B2B decision makers priorities for e-commerce platform March 2020, by role
- Premium Statistic Expected revenue derived from own e-commerce sites 2025, by vertical
- Premium Statistic Leading e-commerce sites in France 2022, by monthly visits
- Basic Statistic Share of companies selling online in Denmark 2019-2023, by size
- Premium Statistic Christmas online retail spending in the United Kingdom (UK) 2021-2023, by device
- Premium Statistic E-commerce as share of total retail sales worldwide 2021-2027
Further related statistics
10
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Number of China Unicom mobile subscriptions 2012-2022
- Computer software: Online purchasing in Great Britain 2020, by age group
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Households with internet access in GB from 2014 to 2020, by household composition
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Number of Deutsche Bank customers 2012-2014, by segment
Further Content: You might find this interesting as well
Statistics
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Number of China Unicom mobile subscriptions 2012-2022
- Computer software: Online purchasing in Great Britain 2020, by age group
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Households with internet access in GB from 2014 to 2020, by household composition
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Number of Deutsche Bank customers 2012-2014, by segment
Human Highway. (November 24, 2018). Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway. "Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)." Chart. November 24, 2018. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway. (2018). Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway. "Number of E-commerce Users in Italy as of March 2018, by Frequency of Purchase (in Million Users)." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/
Human Highway, Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users) Statista, https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/ (last visited March 29, 2024)
Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users) [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/573322/italy-number-of-ecommerce-users-by-purchase-frequency/