Most purchased and consumed beverages in Germany 2021-2023

Mineral water is by far the most purchased and consumed beverage in Germany. Around 86 percent of the population bought it in 2023. Germans are known for their preference of fizzy drinking water. Other top three beverages in this ranking included fruit juices, drinks and nectars, as well as caffeinated coffee.

A multi-billion-euro industry

The beverage industry as such includes the manufacture of various alcoholic drinks, as well as non-alcoholic ones and mineral water. Generating around 21.2 billion euros worth of total revenue in 2021, the industry employed close to 61.5 thousand people in the same year. Earnings are expected to grow in the next years. Forecasts predict that beverage manufacturing will bring in as much as 33.53 billion U.S. dollars worth of revenue in 2022.

What about beer?

While Germany is widely known both for its long-standing beer production industry, as well as seemingly active consumption habits, beer is not in the top three of the most bought beverages. Pils and export beer are overtaken by Cola drinks, caffeinated coffee and fruit juices. Beer consumption per capita has been dropping significantly compared to the 1970s and 1980s.