Netherlands: share of paid search ad spend in the travel industry, by ad type 2014-2015

This statistic illustrates the market share of advertisement budget spend on branding and non branding paid search in the travel industry in the Netherlands in 2014 and 2015. As of 2014, 15 percent of the advertisement budget in the travel industry in the Netherlands was spent on branding paid search advertising.

Market share of advertisement budget spend on branding and non branding paid search in the travel industry in the Netherlands in 2014 and 2015

Characteristic	Branding	Non branding
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Release date

June 2016

More information

Region

Netherlands

Survey time period

2014 and 2015

Number of respondents

13 agencies

Special properties

the source does not specify the date of survey nor the method

Supplementary notes

The source notes: "The figures are based on the company input and have not been verified by Deloitte", moreover: "Only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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