This statistic shows information on the reasons for taking action on a mobile ad according to consumers in the United States in the second quarter of 2016, by generation. It was found, that 19 percent of responding Millennials would take an action on a mobile add should it contain a coupon or a promotion.
Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Ad spending growth of digital advertising in France 2019-2028
- Premium Statistic Growth of mobile digital advertising in the Netherlands 2019-2028
- Premium Statistic Yandex's search and portal segment revenue 2020-2022
- Basic Statistic Yandex: annual revenue 2021-2023, by segment
- Premium Statistic Mobile ad spend growth in Germany 2021-2023
- Premium Statistic Mobile ad spend in Germany 2020-2023
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
- Premium Statistic Travel industry digital ad spend growth in the U.S. 2019-2023
- Premium Statistic Digital display advertising spending in Europe 2020, by device
- Premium Statistic Mobile ad spend growth in China 2019-2024
About the region
10
- Premium Statistic Ad block usage in the U.S. 2017-2021, by device
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic CPG and consumer products digital video ad spend U.S. H1 2020, by device
- Premium Statistic CPG & consumer products digital display ad spend U.S. H1 2020, by device
- Premium Statistic Effectiveness of CTV advertising according to consumers in the U.S. 2020
- Premium Statistic Popularity of ad-supported TV content in the U.S. 2020, by age
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Type of mobile phone owned by adults in the United States 2019
- Basic Statistic Consumer more likely to engage with tailored ads in the U.S. 2018
- Basic Statistic Digital channel investments of small companies in the United States 2017
Selected statistics
1
Other regions
10
- Premium Statistic Share of employees of Groupm Publicidad in Spain 2011-2019, by type of contract
- Premium Statistic Italy: DSO & DPO of ad networks 2018
- Premium Statistic European attitudes towards 5G 2020, by age
- Premium Statistic Mobile ad spend per mobile internet user in the Middle East & Africa 2013-2018
- Basic Statistic Share of mobile internet users in Germany 2017, by age
- Premium Statistic Main expectations of mobile application users in France 2018
- Premium Statistic Canadians blocking digital ads 2018, by device
- Premium Statistic Asia Pacific: mobile ad spend growth 2013-2018
- Premium Statistic Mobile internet usage in Latvia 2019, by age and access type
- Premium Statistic Attitudes towards ads in online video clips in Norway 2020
Related statistics
10
- Premium Statistic Attitudes towards ads in online video clips in the United Kingdom (UK) 2020
- Premium Statistic Attitudes towards ads in online video clips in Denmark 2020
- Premium Statistic Attitudes towards ads in online video clips in Sweden 2020
- Premium Statistic Opinions on ads shown next to offensive content in the United Kingdom (UK) 2020
- Premium Statistic Attitudes towards ads in online video clips in Finland 2020
- Premium Statistic Global internet advertising revenue 2018-2027
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Display ad spend in Ireland 2018-2022
- Premium Statistic Search ad spend in Ireland 2018-2022
- Premium Statistic Online display ad spend in the UK 2019-2022
Further related statistics
10
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Smartphone share of handset unit sales in the United Kingdom (UK) 2010-2013
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Number of China Unicom mobile subscriptions 2012-2022
- Computer software: Online purchasing in Great Britain 2020, by age group
- Reading frequency of book consumers in France 2017, by age
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- Current alcohol use in persons aged 12-20 in the U.S. by age 2002-2013
- Percentage of U.S. adults with alcohol problems receiving treatment 2008-2011
Further Content: You might find this interesting as well
Statistics
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Smartphone share of handset unit sales in the United Kingdom (UK) 2010-2013
- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Number of China Unicom mobile subscriptions 2012-2022
- Computer software: Online purchasing in Great Britain 2020, by age group
- Reading frequency of book consumers in France 2017, by age
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- Current alcohol use in persons aged 12-20 in the U.S. by age 2002-2013
- Percentage of U.S. adults with alcohol problems receiving treatment 2008-2011
Nielsen. (August 17, 2016). Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/594803/us-taking-action-on-mobile-ad-by-age/
Nielsen. "Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation." Chart. August 17, 2016. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/594803/us-taking-action-on-mobile-ad-by-age/
Nielsen. (2016). Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/594803/us-taking-action-on-mobile-ad-by-age/
Nielsen. "Reasons for Taking Action on a Mobile Ad by Consumers in The United States in 2nd Quarter 2016, by Generation." Statista, Statista Inc., 17 Aug 2016, https://www.statista.com/statistics/594803/us-taking-action-on-mobile-ad-by-age/
Nielsen, Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation Statista, https://www.statista.com/statistics/594803/us-taking-action-on-mobile-ad-by-age/ (last visited April 25, 2024)
Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation [Graph], Nielsen, August 17, 2016. [Online]. Available: https://www.statista.com/statistics/594803/us-taking-action-on-mobile-ad-by-age/