The graph shows data on the most valuable means of measuring success in video ad campaigns as of April 2016. During a suvrey, more than 77 percent of respondents stated that engagement was the most valuable measure of success in video advertising campaigns.
What do you feel are the most valuable measures of success in video campaigns?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Leading Facebook advertising agencies in Spain 2020, by engagement
- Premium Statistic Leading Instagram advertising agencies in Spain 2020, by engagement
- Premium Statistic Leading Twitter advertising agencies in Spain 2020, by engagement
- Premium Statistic Most-followed advertising agencies on Twitter in Spain 2020
- Premium Statistic Most-followed advertising agencies on Facebook in Spain 2020
- Premium Statistic Most-followed advertising agencies on Instagram in Spain 2020
- Premium Statistic Engagement with ads placed in high quality content worldwide in 2019, by country
- Premium Statistic Share of adults accepting ads on social media in the U.S. 2020
- Premium Statistic Adults reacting positively in response to digital ads in the U.S. 2020
- Premium Statistic Advertising spending growth in Turkey 2022, by medium
About the region
10
- Premium Statistic Global consumer dislike of brands advertising around low quality content 2019
- Premium Statistic Impact of ad placement in low quality content on purchasing behavior worldwide 2019
- Basic Statistic Number of registered clinical studies by location worldwide 2024
- Basic Statistic Percent of registered clinical studies worldwide by location 2024
- Basic Statistic Share of recruiting clinical studies worldwide by location 2024
- Basic Statistic Percent of registered clinical studies worldwide by type 2024
- Basic Statistic Percent of clinical studies with posted results worldwide by type 2024
- Premium Statistic TikTok influencer engagement rates worldwide 2023
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
Other regions
10
- Premium Statistic Out-of-home advertising perception by social status in Spain 2020
- Premium Statistic Promotional product popularity in Paris (France) 2016, by type
- Premium Statistic Impact of political ads on viewing of other ads in the U.S. 2020
- Premium Statistic Relevance of sponsored advertising in social media in Norway 2018, by generation
- Premium Statistic Recognition of TVCFs featuring Vietnamese football players by age group
- Premium Statistic Number of European unicorns in 2021, by industry
- Premium Statistic Consumer attitudes towards online advertising Australia 2020
- Premium Statistic Success recognition as a source of happiness among Chinese 2020
- Premium Statistic Average Instagram engagement rate in Greece in 2020, by number of followers
- Premium Statistic Average Instagram engagement rate in Croatia in 2020, by number of followers
Related statistics
10
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
- Premium Statistic Ads withdrawn by the ASA in the UK 2014-2023
- Premium Statistic Radio advertising expenditure in Austria 2012-2022
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Attitudes towards advertising in Sweden 2022
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
- Premium Statistic Twitter ad engagement growth 2014-2022
- Premium Statistic Cinema advertising revenue in the United Kingdom (UK) 2012-2027
Further Content: You might find this interesting as well
The Drum, & Trade Desk. (August 8, 2016). What do you feel are the most valuable measures of success in video campaigns? [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/596025/measures-success-video-ad-campaigns/
The Drum, und Trade Desk. "What do you feel are the most valuable measures of success in video campaigns?." Chart. August 8, 2016. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/596025/measures-success-video-ad-campaigns/
The Drum, Trade Desk. (2016). What do you feel are the most valuable measures of success in video campaigns?. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/596025/measures-success-video-ad-campaigns/
The Drum, and Trade Desk. "What Do You Feel Are The Most Valuable Measures of Success in Video Campaigns?." Statista, Statista Inc., 8 Aug 2016, https://www.statista.com/statistics/596025/measures-success-video-ad-campaigns/
The Drum & Trade Desk, What do you feel are the most valuable measures of success in video campaigns? Statista, https://www.statista.com/statistics/596025/measures-success-video-ad-campaigns/ (last visited April 24, 2024)
What do you feel are the most valuable measures of success in video campaigns? [Graph], The Drum, & Trade Desk, August 8, 2016. [Online]. Available: https://www.statista.com/statistics/596025/measures-success-video-ad-campaigns/