Levels of comfort with data collection by online marketplaces in the EU-28 2016

Distribution of comfort levels with data collection and use by online marketplaces in the European Union (EU-28) as of April 2016*

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Release date

June 2016

Region

EU

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

27,969 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.3 To what extent are you comfortable or not with the fact that online marketplaces use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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Statistics on " Online privacy and data protection in the European Union (EU) "

Other statistics that may interest you Online privacy and data protection in the European Union (EU)

Providing personal data

5

Privacy settings

3

Concerns about data sharing

8

Trust in governmental data protection

3

Data protection by organizations

6

Further related statistics

18

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