A 2019 survey revealed that 60 percent of Gen Z consumers in the United States were Amazon Prime members and a further 27 percent of that demographic were had previously held an Amazon Prime membership. In comparison, 65 percent and 18 percent of Millennials were current and former members of the online shopping service subscription respectively.
Share of online consumers in the United States who are Amazon Prime members in 2019, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Europe e-commerce sales growth on Amazon Prime Day 2023, by day and country
- Premium Statistic U.S. Amazon Prime Day shopper experiences 2022
- Premium Statistic Amazon Prime Day sales 2016-2023
- Premium Statistic E-commerce penetration rate in Canada 2020-2029
- Premium Statistic Blue Apron's marketing expenses 2014-2022
- Premium Statistic Blue Apron's quarterly customer base 2015-2022
- Premium Statistic Blue Apron's quarterly order volume 2015-2022
- Premium Statistic Number of orders per Blue Apron customer from 2015 to 2022
- Premium Statistic Average order value from Blue Apron from 2015 to 2022
About the region
10
- Premium Statistic Number of Amazon Prime subscribers in the U.S. 2016-2023
- Premium Statistic Share of Amazon Prime subscribers in the U.S. 2018-2023
- Premium Statistic Average revenue per Blue Apron customer 2015-2022
- Premium Statistic Blue Apron's order share 2019-2022, by meal type
- Premium Statistic Blue Apron's customer share 2022, by age
- Premium Statistic Leading online marketplaces in the U.S. 2023, by monthly visits
- Premium Statistic Amazon Prime users in the U.S. 2022, by age group
- Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2023
- Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2023
- Premium Statistic Interest of adults in voice commerce in the U.S. 2021, by age group
Selected statistics
5
- Basic Statistic Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Premium Statistic India: leading e-commerce categories 2013, by sales
- Premium Statistic Consumer spending on music at retail in Great Britain (UK) 2013, by age and retailer
- Premium Statistic Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Premium Statistic Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
Other regions
9
- Premium Statistic Amazon Prime Day sales by SMBs worldwide 2018-2022
- Premium Statistic Change in online product and service purchasing due to COVID-19 in Colombia in 2020
- Premium Statistic Revenue of the leading online shops in Austria 2019
- Premium Statistic Market share of online retail in UAE by retailer 2014
- Premium Statistic Preferred platforms for online transactions in Thailand 2015
- Premium Statistic Preferred platforms for online transactions in Malaysia 2015
- Premium Statistic Distribution of online payment methods in New Zealand 2016
- Premium Statistic Change of habits due to internet security concerns in Sweden 2019
- Premium Statistic Concerns about using the internet for banking and ecommerce in Denmark 2019
Related statistics
10
- Premium Statistic Main service categories purchased online in Colombia 2020
- Premium Statistic Online retail users in Latin America 2017-2029
- Premium Statistic Monthly visits to leading e-commerce and retail sites in Brazil 2024
- Premium Statistic Leading online marketplaces in the UK 2023, by monthly visits
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
- Premium Statistic Leading online marketplaces in Europe 2023, by monthly visits
- Premium Statistic Monthly visits to leading e-commerce websites in Mexico 2024
- Premium Statistic Amazon Prime Day revenue growth worldwide 2016-2023
- Premium Statistic Number of digital buyers in Peru 2019-2022
- Premium Statistic Leading online shopping channels in Peru 2022
Further related statistics
5
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
Further Content: You might find this interesting as well
Statistics
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
Feedvisor. (December 10, 2019). Share of online consumers in the United States who are Amazon Prime members in 2019, by generation [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor. "Share of online consumers in the United States who are Amazon Prime members in 2019, by generation." Chart. December 10, 2019. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor. (2019). Share of online consumers in the United States who are Amazon Prime members in 2019, by generation. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor. "Share of Online Consumers in The United States Who Are Amazon Prime Members in 2019, by Generation." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Feedvisor, Share of online consumers in the United States who are Amazon Prime members in 2019, by generation Statista, https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/ (last visited March 29, 2024)
Share of online consumers in the United States who are Amazon Prime members in 2019, by generation [Graph], Feedvisor, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/