Leading types of video used in marketing worldwide 2023

Published by
Michele Majidi,
Feb 23, 2024
In 2023, the most widely used video types in marketing worldwide were testimonial videos, with 39 percent of marketers saying they used them. Explainer videos came second, with 45 percent of global marketers using them, while 34 percent cited social media videos.

Leading types of video used in marketing worldwide in 2023

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Source

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Release date

January 2024

Region

Worldwide

Survey time period

late 2023

Number of respondents

967 respondents

Special properties

among marketing professionals

Supplementary notes

The survey was carried out among 967 marketing professionals and online consumers. The data presented in the data set in based only on the answer of the marketing professionals. However, the source does not provide a separate number for marketing professionals only.
Exact date of survey not provided by source, only "late 2023."

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

20

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Statistics

Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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