Number of in-game purchases made by freemium mobile gamers 2016

Published by Statista Research Department, Mar 23, 2016
The statistic shows the percentage of freemium mobile gamers who made in-game purchases in February 2016, by number of purchases. It was discovered that 64 percent of freemium gamers made one in-app purchase that month.

Percentage of freemium mobile gamers who made in-game purchases in February 2016, by number of purchases

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Release date

March 2016

Region

Worldwide

Survey time period

February 2016

Special properties

players of freemium games

Supplementary notes

The source provides the following information about the methodology: "The report is restricted to freemium games and examines only revenue delivered via in-app purchases. The report is restricted to a single month of data (February 2016), providing a snapshot of how mobile gamers monetize. It is not intended to show lifetime values."

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