Leading accommodation chains in the Netherlands 2015, by number of branches
Since several years, the biggest competitor of hotels is Airbnb, a social platform where one can rent out their home for a maximum of three months for overnight stays. When looking at the motivation to use the platform Airbnb, roughly 85 percent of the guests said their motivation to use Airbnb is because of vacation reasons. Visiting family and friends or professional reasons is, with a little more than five percent, a much less chosen reason to use Airbnb in the Netherlands.