Australia - share of businesses with social media presence by industry 2016

This statistic shows the share of businesses in Australia with a social media presence in the financial year 2016, by industry. That year, about 63.7 percent of companies in information media and telecommunications industry in Australia were present on social media sites, such as Twitter, YouTube or Facebook.

Share of businesses in Australia with a social media presence in the financial year 2016, by industry

Characteristic	Share of businesses
Other Services	69.9%
Information Media and Telecommunications	63.7%
Accommodation and Food Services	56%
Retail Trade	53.3%
Rental, Hiring and Real Estate Services	47.1%
Financial and Insurance Services	46.4%
Wholesale Trade	42.6%
Professional, Scientific and Technical Services	41.4%
Manufacturing	40%
Administrative and Support Services	39%
Health Care and Social Assistance	38.4%
Mining	27.8%
Electricity, Gas, Water and Waste Services	26.7%
Construction	23.2%
Transport, Postal and Warehousing	20.1%
Agriculture, Forestry and Fishing	10.9%

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Release date

June 2017

More information

Region

Australia

Survey time period

financial year 2016

Special properties

financial years usually run from July of one year to June of the following year

Supplementary notes

Social media presence is defined as including web and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook and LinkedIn.

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