Shopping: shared personal data with retailers while shopping UK 2015
This survey was conducted to assess which kind of personal data consumers are willing to share with retailers while shopping for clothes in the United Kingdom (UK) in the year 2015 by asking "Which of the following are you happy to share with a retailer while shopping? Tick all that apply." While the majority, amounting to 57 percent, agreed to share their Email address, only 23 percent would share their marital status.