Ad blocker usage in the Nordics 2016, by device

Published by Statista Research Department, Nov 28, 2016
This statistic shows the survey on ad blocker usage in the Nordic countries in 2016, by device. Most adblocker users have used ad blocking software on desktop computers. 12 percent of respondents have used ad blocker on their private mobile phones.

Usage of ad blocking software in the Nordic countries in 2016, by device

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Source

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Release date

November 2016

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q3 and Q4 2016

Number of respondents

8,000*

Method of interview

Online survey

Supplementary notes

* The source adds the following data: "The respondents have been selected from our Nordic panel of 750,000 panelists and weighted to achieve representativity on the more than 8,000 respondents who completed the survey".

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