Rakuten Insight in Japan, smartphones and mobile phones were the leading devices used in online shopping. While around half of respondents used smartphones to make online purchases, only eight percent were using tablet devices.
According to a survey conducted in June 2022 by Preferred devices used for online shopping in Japan as of June 2022
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Other statistics that may interest you B2C e-commerce in Japan
Overview
4
Segments
5
- Premium Statistic B2C online retail market size in Japan 2022, by sector
- Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
- Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2022, by category
- Premium Statistic B2C e-commerce market size in the digital sector in Japan 2022, by category
- Premium Statistic M-commerce market size in Japan 2013-2022
B2C services
3
Major platform operators
5
- Premium Statistic GMV of leading e-commerce sites in Japan 2022
- Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
- Premium Statistic Rakuten Group's domestic e-commerce business revenue FY 2018-2022
- Premium Statistic Z Holdings' commerce business sales revenue FY 2017-2022
- Premium Statistic Most popular shopping apps in Japan 2022, by downloads
Marketplaces
5
- Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
- Premium Statistic Monthly spending on online marketplaces in Japan 2023
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023, by age
Shopping behavior
4
Purchase decisions
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Most desired information on e-commerce websites in Japan 2022
- Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2023, by gender
Further related statistics
10
- Individuals using smartphone/computer for online shopping in the Nordics 2017
- Device usage for online shopping in Mexico 2022, by generation
- Devices used for online shopping in Colombia 2018, by age
- Average number of online purchases of intangible goods in Italy 2016, by device
- Sales share on China's JD.com 2017, by consumer age group
- Mobile device usage for e-shopping in European countries 2020-2021
- Market share of online webshop visits in the Netherlands 2016, by device
- Devices used by online cross-border purchases in Hungary 2018
- Weekly e-commerce activity share in Japan Q3 2023
- Vietnam: device combinations used for product research 2015
Further Content: You might find this interesting as well
Statistics
- Individuals using smartphone/computer for online shopping in the Nordics 2017
- Device usage for online shopping in Mexico 2022, by generation
- Devices used for online shopping in Colombia 2018, by age
- Average number of online purchases of intangible goods in Italy 2016, by device
- Sales share on China's JD.com 2017, by consumer age group
- Mobile device usage for e-shopping in European countries 2020-2021
- Market share of online webshop visits in the Netherlands 2016, by device
- Devices used by online cross-border purchases in Hungary 2018
- Weekly e-commerce activity share in Japan Q3 2023
- Vietnam: device combinations used for product research 2015
Rakuten Insight. (July 19, 2022). Preferred devices used for online shopping in Japan as of June 2022 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/667669/japan-top-devices-for-internet-shopping/
Rakuten Insight. "Preferred devices used for online shopping in Japan as of June 2022." Chart. July 19, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/667669/japan-top-devices-for-internet-shopping/
Rakuten Insight. (2022). Preferred devices used for online shopping in Japan as of June 2022. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/667669/japan-top-devices-for-internet-shopping/
Rakuten Insight. "Preferred Devices Used for Online Shopping in Japan as of June 2022." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/667669/japan-top-devices-for-internet-shopping/
Rakuten Insight, Preferred devices used for online shopping in Japan as of June 2022 Statista, https://www.statista.com/statistics/667669/japan-top-devices-for-internet-shopping/ (last visited April 26, 2024)
Preferred devices used for online shopping in Japan as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/667669/japan-top-devices-for-internet-shopping/