Data sources used for programmatic campaigns by publishers in Europe 2016

This statistic displays the results of a survey on data sources used for programmatic advertising campaigns by publishers in Europe in 2016. Of publishers, 23 percent stated to be using ad exchanges as a data source for their programmatic campaigns.

Data sources used for programmatic campaigns by publishers in Europe in 2016

Share of respondents
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Source

Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

302 respondents

Special properties

publishers

Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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