This statistic displays the share of respondents that expected an increase in programmatic advertising in Europe in 2016, broken down by stakeholder type. That year, advertisers were most optimistic with 99 percent expecting an increase in programmatic trading in the following year.
Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type
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IAB Europe. (June 21, 2016). Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe. "Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type." Chart. June 21, 2016. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe. (2016). Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe. "Share of Respondents That Expected An Increase in Programmatic Advertising over The next 12 Months in Europe in 2016, by Stakeholder Type." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/
IAB Europe, Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type Statista, https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/ (last visited April 18, 2024)
Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/675720/programmatic-ads-expectations-of-growth-in-europe/