Luxury vehicles: United States premium vehicle sales 2022

In 2022, Tesla was the leading luxury car brand in the United States, recording sales of nearly 484,400 units. It edged out its main competitor, BMW, which recorded estimated sales of over 327,900 vehicles.

The U.S. luxury market

Luxury cars represented an estimated 7.4 billion dollars in revenue in the U.S. in 2022, with a projected growth in 2023. The U.S. were the leading market for luxury automobiles worldwide, with a market size over twice the revenues generated by the luxury car market in Germany, the second largest market for the segment. Despite the revenues generated by the luxury market, the U.S. represented less than a quarter of BMW’s regional automobile sales in 2022, while the brand was the market leader in the country. The luxury car segment also made up some 5.3 percent of the total U.S. light vehicle market demand as of June 2022, dwarfed by the crossover segment which held almost half of the market.

Car owners view luxury brands positively

Luxury automotive brands are amongst the automotive brands perceived as most reliable by car owners. At 72 percent, Toyota’s subsidiary Lexus was the first most reliable car brand for car owners in late 2022. Lexus was also first in overall consumer satisfaction that same year, followed by Audi. However, the importance of buying luxury cars, motorcycles, or bicycles in the U.S. was relatively low, with 17 percent of the respondents in a recent survey citing the products as a type of luxury goods they spent their earnings on.