Expected increase of programmatic advertising in Europe 2016, by region

This statistic displays the results of a survey on the expected increase in programmatic advertising investments and revenues among publishers in Europe in 2016, broken down by region. The survey found that 96 percent of Central and Eastern European publishers expected an increase in programmatic over the next 12 months.

Share of publishers that expected an increase in programmatic advertising investments and revenues over the next 12 months in Europe in 2016, by region

Share of publishers
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Release date

October 2016



Survey time period

October 2016

Number of respondents

302 respondents

Special properties


Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Central & Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal, Greece

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Statistics on "Programmatic advertising"

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