Professional sports viewing habits of Millennials in the United Kingdom (UK) 2017
This statistic shows the results of a survey on the professional sports viewing habits of Millennials in the United Kingdom (UK) in 2017. The survey found that 54 percent of UK Millennials admitted to having watched sports via unofficial streaming services, whereas only 21 percent of Non-Millennials had done so. Millennials were also less likely to have be subscribed to a paid sports channel, at 14 percent, compared to 24 percent of Non-Millennials.