In-stream video ad formats used by agencies in Europe 2017, by device

This statistic shows the results of a survey on the in-stream video advertising formats used by ad agencies either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found pre-roll ads were the most used format for in-stream video advertising across all devices. The format was most often used for ads accessed via PC with 82 percent of agency respondents stating to use pre-roll ads for this device.

In-stream video advertising formats used by agencies in Europe in 2017, by device

PCTabletMobileIn-app
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Source

Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

197 respondents

Special properties

agencies

Method of interview

Online survey

Supplementary notes

* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

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Statistics on "Digital video advertising in the U.S. (DMO)"

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