Out-stream video ad formats used by publishers in Europe 2017, by device

This statistic show the results of a survey on the out-stream video advertising formats used by publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found in-article, in-page and in-text ads were the most used format for in-stream video advertising across all devices. The format was most often used for ads accessed via PC with 61 percent of publishers stating to use in-article, in-page or in-text ads for this device.

Out-stream video advertising formats used by publishers in Europe in 2017, by device

PCTabletMobileIn-app
-----
-----
-----
-----
-----
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

700 respondents

Method of interview

Online survey

Supplementary notes

* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital video advertising in the U.S. (DMO)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.