Increase in use of in-stream video advertising formats in Europe 2017, by device

This statistic show the results of a survey on the share of respondents that stated that their use in-stream video advertising formats had increased a lot or a little in Europe as of March 2017, broken down by device. The survey found that pre-roll ads had the highest increase in use for in-stream video advertising on PC, with 61 percent of respondents stating that their use of this format had increased in the past year.

Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device

PCTabletMobile
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Source

Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

642 respondents

Method of interview

Online survey

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Statistics on "Digital video advertising in the United Kingdom"

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