This statistic show the results of a survey on the share of respondents that stated that their use in-stream video advertising formats had increased a lot or a little in Europe as of March 2017, broken down by device. The survey found that pre-roll ads had the highest increase in use for in-stream video advertising on PC, with 61 percent of respondents stating that their use of this format had increased in the past year.
Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Broadcast/TV video ad formats in Europe 2017, by duration
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Ad spending of the online video industry in China 2011-2023
- Premium Statistic Video ad spend per advertiser in the U.S. 2019-2020, by device
- Premium Statistic Internet advertising revenue in Canada 2022, by format
- Premium Statistic Digital video advertising spending in the UK 2008-2022
- Basic Statistic YouTube: global advertising revenues as of Q4 2023
- Premium Statistic Ad spending per internet user of video advertising in the UK 2019-2028
- Premium Statistic Ad spending per internet user of video advertising in the U.S. 2019-2028
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
About the region
9
- Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Broadcast and TV video ad formats used in Europe 2017, by device
- Premium Statistic Data sources used for programmatic campaigns in Europe 2022
- Premium Statistic Video ad spend growth in Europe 2021-2022
- Premium Statistic Fastest growing digital video ad markets in Europe 2022
- Premium Statistic Annual employment of the advertising agency Dorna Sports SA in Spain 2012-2019
- Premium Statistic In-stream and out-stream share of video ad spend in Europe 2017-2019
Selected statistics
1
Other regions
10
- Premium Statistic Revenue structure of online video advertising in China 2020, by device
- Premium Statistic Yandex Video Network ad spend share in Russia and CIS 2020, by industry
- Premium Statistic Global YouTube advertising revenues 2017-2023
- Premium Statistic Share of Hungarians with preferences for online ads 2019, by type
- Premium Statistic Pure play internet ad revenue Australia 2014-2022
- Premium Statistic Willingness to click on online ads among Vietnamese 2019
- Premium Statistic Attitudes towards ads in online video clips in Norway 2020
- Premium Statistic Attitudes towards ads in online video clips in Sweden 2020
- Premium Statistic Attitudes towards ads in online video clips in Finland 2020
- Premium Statistic Mexico: growth of display ad spend 2017-2019
Related statistics
10
- Premium Statistic Digital ad spend growth 2021-2026, by format
- Premium Statistic Digital advertising spending in the UK H1 2022, by format
- Premium Statistic Social network video ad spending in the U.S. 2019-2023
- Premium Statistic Desktop video ad viewability rates worldwide 2018-2021
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Online video ad spend worldwide 2020-2024
- Premium Statistic Digital video ad spend in Germany 2016-2021
- Premium Statistic Healthcare and pharma sector digital video ad spend U.S. 2020, by device
- Premium Statistic Leading Walmart ad categories in the U.S. 2020, by ad spend
- Premium Statistic CPG and consumer products digital video ad spend U.S. H1 2020, by device
Further Content: You might find this interesting as well
Statistics
IAB (U.S.). (April 26, 2017). Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). "Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). (2017). Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). "Share of Respondents That Stated That Their Use of The following In-stream Video Ad Formats Increased within The Last Year in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.), Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device Statista, https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/ (last visited March 28, 2024)
Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/