Most advertised products & services on TV in the U.S. in Q4 2018, by ad count
How much does it cost to advertise on TV?
TV advertising costs are based on a cost-per-mille (CPM) calculation – how much it costs for a thousand people to see the commercial. Then the advertising space is sold upfront before each broadcast season. And so, in the 2018/19 season, CPM for broadcast network advertising surpassed 30 U.S. dollars, while cable TV CPM was a little more than half of that amount.
Who spends most on TV advertising?
Procter & Gamble is the champion of advertising, and so it is not surprising that the company leads the rankings of largest TV advertisers on both broadcast and cable networks as well, with ad expenditures amounting to nearly 1.8 billion U.S dollars. Apart from P&G, other significant spenders include auto makers such as Ford or General Motors; CPG producers, e.g. Pfizer and PepsiCo; as well as telcos like AT&T or T-Mobile.