India - young adults' attitudes towards celebrating Valentine's Day 2016

This statistic displays the results of a youth survey conducted among 15-34 year olds across 19 states across India in 2016 about their attitudes towards celebrating Valentine's Day. A majority of respondents, about 40 percent, did not approve of celebrating Valentine's Day, while about 26 percent approved during the survey period.

Attitude of young adults on celebrating Valentine's Day across India in 2016

Characteristic	Share of respondents
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Release date

April 2017

More information

Region

India

Survey time period

2016

Number of respondents

6,122 respondents

Age group

15-34 years

Special properties

Across 19 states in the country

Method of interview

Face-to-face interview

Supplementary notes

Although Valentine's Day became popular after economic liberalization in India, there are protests every year against celebrations from groups who consider it a western influence, leading to law and order problems in many cities.
The most widely covered campaign against moral policing, arguably, was the Pink Chaddi or Pink Underwear campaign which followed after a member of the Sri Ram Sena (an orthodox Hindu group) threatened to marry off and take other actions against couples found together on Valentine's Day.

Figures may not not add up to 100 due to rounding off.

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