New brand discovery via online vs. TV ads worldwide in Q2 2017, by age

Published by
J. Clement,
Aug 25, 2023
The graph shows the share of internet users who discover new brands via online and TV ads worldwide in the second quarter of 2017, by age group. It was found that 29 percent of respondents aged between 35 and 44 years had learned about new products or services via TV advertising, as compared to 37 percent who had done so via online ads.

Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group

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Release date

August 2017

Region

Worldwide

Survey time period

Q2 2017

Number of respondents

89,029 respondents

Age group

16-64 years

Supplementary notes

Question: "In which of the following ways are you most likely to find out about new brands, products or services?"

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