Change in TV ad spend of selected retailers during holiday season in the U.S. in 2019
During the winter holiday season in the United States in 2019, Macy's and Kay Jewelers decreased their TV advertising expenditures by 25 percent each - the largest drop in spending recorded among the top 10 holiday season advertisers that year. On the other side of the spectrum was Amazon who increased their ad spending on TV commercials by 84 percent compared to previous year.
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