DMO: online grocery shoppers Spain

The number of users in the 'Grocery Delivery' segment of the online food delivery market in Spain was forecast to continuously increase between 2024 and 2028 by in total 2.9 million users (+25.06 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 14.44 million users and therefore a new peak in 2028. Notably, the number of users of the 'Grocery Delivery' segment of the online food delivery market was continuously increasing over the past years.

Find more key insights for the number of users in countries and regions like the revenue in the 'Meal Kit Delivery' segment of the online food delivery market in the world and the revenue in the 'Meal Kit Delivery' segment of the online food delivery market in Central & Western Europe.

The Statista Market Insights cover a broad range of additional markets.

Number of online food and beverage shoppers in Spain from 2018 to 2028 (in millions)

Characteristic	Millions of online shopers
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Release date

December 2023

More information

Region

Europe

Survey time period

2018 to 2028

Special properties

excluding baby food and professional medical products

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

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