Italy: receptivity to video ads in 2015, by format
This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by format. According to the study results, more than half (55 percent) of respondents characterized their attitude towards online video advertising in the format of mobile app reward as positive. By contrast, receptivity to online video ads decreased greatly when they came in the form of in-banner auto-play (10 percent).