This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 52 percent of respondents admitted to prefer online banks due to more advantageous economic conditions. The survey revealed that 12.6 percent of Italians chose an online bank because of negative experiences with in-branch banks and 9 percent of them admitted that effective advertisement campaigns influenced their decision.
Why did you choose an online bank (as opposed to a traditional one)?
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Other statistics that may interest you Online and mobile banking in France
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Digital banks
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- Premium Statistic Estimated minimum annual price for banking services by type in France H1 2019
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Usage
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- Premium Statistic Ranking of the most used banks by type in France 2019
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Consumer perspective
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- Premium Statistic French people's opinion on online banks 2019
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Further related statistics
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- Italy: reasons for choosing an online bank 2017, by gender
- Italy: reasons for switching from a traditional to an online bank 2017
- Italy: improvement suggestions for online banking services 2018
- Italy: bank customers distribution 2017, by bank type
- Italy: banking channels used to access/manage financial services 2017, by type
- Italy: reasons for the necessity of a bank branch 2017
- Italy: banks and financial services improvements 2017
- Number of individuals that use online banking in the EU-5 countries 2018
- Italy: opinion on the leading banks 2017
- Italy: frequency of bank personal consultation 2017
- Share of individuals that use finance related websites in the EU-5 countries 2018
- Average time spent per individual on financial related websites in the EU-5 2018
- Italy: leading ten banks 2017, by number of customer
- Share of the digital population that use online banking in the EU-5 countries 2020
- Characteristics of the ideal bank in France 2016
- PayPay Bank's ordinary profit FY 2013-2022
- Oney Bank: operating profit 2012-2019
- Oney Bank: total assets 2012-2019
Further Content: You might find this interesting as well
Statistics
- Italy: reasons for choosing an online bank 2017, by gender
- Italy: reasons for switching from a traditional to an online bank 2017
- Italy: improvement suggestions for online banking services 2018
- Italy: bank customers distribution 2017, by bank type
- Italy: banking channels used to access/manage financial services 2017, by type
- Italy: reasons for the necessity of a bank branch 2017
- Italy: banks and financial services improvements 2017
- Number of individuals that use online banking in the EU-5 countries 2018
- Italy: opinion on the leading banks 2017
- Italy: frequency of bank personal consultation 2017
- Share of individuals that use finance related websites in the EU-5 countries 2018
- Average time spent per individual on financial related websites in the EU-5 2018
- Italy: leading ten banks 2017, by number of customer
- Share of the digital population that use online banking in the EU-5 countries 2020
- Characteristics of the ideal bank in France 2016
- PayPay Bank's ordinary profit FY 2013-2022
- Oney Bank: operating profit 2012-2019
- Oney Bank: total assets 2012-2019
KPMG. (July 31, 2018). Why did you choose an online bank (as opposed to a traditional one)? [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/745893/reasons-for-online-banking-in-italy/
KPMG. "Why did you choose an online bank (as opposed to a traditional one)?." Chart. July 31, 2018. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/745893/reasons-for-online-banking-in-italy/
KPMG. (2018). Why did you choose an online bank (as opposed to a traditional one)?. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/745893/reasons-for-online-banking-in-italy/
KPMG. "Why Did You Choose An Online Bank (as Opposed to a Traditional One)?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/745893/reasons-for-online-banking-in-italy/
KPMG, Why did you choose an online bank (as opposed to a traditional one)? Statista, https://www.statista.com/statistics/745893/reasons-for-online-banking-in-italy/ (last visited April 25, 2024)
Why did you choose an online bank (as opposed to a traditional one)? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/745893/reasons-for-online-banking-in-italy/