According to a study of marketers and agencies in the United States, 29 percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to 31 percent in 2019, equal to the share of budget allocated to desktop video that year.
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Average digital video ad spend U.S. agencies and marketers 2021, by format & industry
- Premium Statistic In-stream and out-stream video ad spend in Europe 2016-2019
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Cost-per-mille (CPM) of Amazon & Walmart ads in the U.S. 2020
- Premium Statistic Sponsored content share on YouTube in Russian 2018-2020
- Premium Statistic Sponsored videos on YouTube in Russian 2020, by topic
- Premium Statistic CPG and consumer products digital video ad spend U.S. H1 2020, by device
- Premium Statistic Attitudes towards ads in online video clips in Denmark 2020
- Premium Statistic Attitudes towards ads in online video clips in Sweden 2020
- Premium Statistic Attitudes towards ads in online video clips in Norway 2020
About the region
10
- Basic Statistic At Home Group: advertising spending in the United States FY2017-FY2021
- Premium Statistic Social network video ad revenue in the U.S. 2017-2020, by platform
- Basic Statistic Five Below: advertising costs in the U.S. 2016-2022
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Premium Statistic Number of cable VOD advertising impressions in the U.S. 2014-2021
- Premium Statistic Programmatic digital video ad spend in the U.S. 2019-2023
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Online advertising revenue in the U.S. 2004-2020, by pricing model
- Premium Statistic Healthcare and pharma sector digital video ad spend U.S. 2020, by device
Other regions
10
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Internet video ad revenue Australia 2015-2024
- Basic Statistic Investments of advertising & market research companies in Sweden 2008-2021
- Premium Statistic Attitudes towards ads in online video clips in the United Kingdom (UK) 2020
- Premium Statistic Leading online video advertisers in Russian cosmetics market 2018, by SOS
- Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Internet advertising market size Hong Kong 2010-2019
- Premium Statistic Ad spending growth of the most popular mobile game categories in China Q1 2020
- Premium Statistic Film distributors advertising spend in the UK and Ireland 2007-2020, by medium
- Premium Statistic FMCG ad share in social media in Russia and CIS 2020, by format
Related statistics
10
- Premium Statistic Attitudes towards ads in online video clips in Finland 2020
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Investments of advertising agencies in Sweden 2008-2021
- Premium Statistic Leading online video advertisers in Sweden 2022
- Premium Statistic Search engine advertising expenditure in Denmark 2009-2020
- Premium Statistic Smartphone video ad spend in the UK 2019-2020
Further related statistics
10
- Pfizer's ad spending 2006-2023
- Global advertising costs of The Clorox Company 2011-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Sponsorship spending in North America 2007-2018
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- Global advertising costs of The Clorox Company 2011-2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Paid ad methods used for B2C content marketing North America 2022
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Sponsorship spending in North America 2007-2018
IAB (U.S.). (April 29, 2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format." Chart. April 29, 2019. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). (2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of Digital Advertising Budgets According to Agencies and Marketers in The United States from 2017 to 2019, by Format." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.), Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format Statista, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/ (last visited April 25, 2024)
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/