U.S. cross-platform advertising budget share 2018 l Statistic

This statistic presents the share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. It was found that agencies devoted 33 percent of their advertising budgets to cross-platform buys in 2017, and were expecting to increase this share to 40 percent in 2018.

Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018

Characteristic	Agency	Marketer
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Release date

April 2018

More information

Region

United States

Survey time period

2015 to 2017

Number of respondents

~350

Method of interview

Online survey

Supplementary notes

* Forecast.
Cross-Platform spending: TV + Digital/Online Video.
Question:"What share of your advertising budget was spent on cross-platform buys (TV and digital video from the same programmer/TV network) in 2015? In 2016? And what share do you anticipate spending in 2017?
Figures for periods prior to 2016 come from previous reporting.

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