Expectant parents who discover brands via selected channels worldwide H1 2017

Published by
J. G. Navarro,
Jan 6, 2023
This statistic presents the share of expectant parents worldwide who discover brands via selected channels. During the first half of 2017 survey, 34 percent of expectant parents said they learnt about new brands from TV ads, with further 32 percent saying they did so via search engines.

Share of expectant parents who discover brands via selected channels worldwide in 1st half 2017

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Release date

September 2017

Region

Worldwide

Survey time period

Q1 2017 and Q2 2017

Number of respondents

5,512 respondents

Age group

16-64 years old

Special properties

expectant parents are defined as internet users aged 16 to 64 who say they, or their partner, are pregnant

Supplementary notes

Question: In which of the following ways are you most likely to find out about new brands, products, or services?

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