Peru: social networks with highest user share 2020

When asked about the social networks they used, approximately 94 percent of surveyed users in Peru stated being on Facebook. WhatsApp was the second most used social platform, adopted by 86 percent of those surveyed, while TikTok, a video-sharing social network service, was used by 18 percent of participants.

A Facebook inclined population

In 2020, Peru was home to over 24 million internet users. According to forecasts, by the end of that year, nearly 80 percent of the online population in the South American country was expected to be on Facebook. Although over time the social network became popular across all age groups, its prevalence remains strongest among those generations who experienced its development at first hand, with individuals between the ages of 18 and 35 making up over half of users in Peru.

TikTok: a growing influential platform

Among the most prominent social networks of 2020 in Peru was the video-sharing platform TikTok. It was estimated that by year-end, the app would have over five million active users in the Andean nation, making it the third largest Latin American country in terms of audience behind Mexico and Brazil, respectively. Whether performing dance challenges, making political statements, or simply having fun, TikTok is rapidly becoming a part of the regular repertoire of social media users across the region.