Black Friday in Brazil: online sales revenue 2022

In 2022, online retail sales during Black Friday in Brazil generated more than 3.2 billion Brazilian reals, a drop compared to 4.3 billion Brazilian reals in the same period of the previous year. The debut of the Brazilian national team in the World Cup in Qatar, on Thursday 24, had an unfavorable effect on sales in this edition. Black Friday is a sales event celebrated on the last Friday of November. As of 2017, the figures refer to the aggregate revenue generated on the previous Thursday, in addition to Friday.

Sales revenue generated from online shopping on Black Friday in Brazil from 2013 to 2022 (in billion Brazilian reals)

Characteristic	Sales revenue in billion Brazilian reals
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Release date

November 2022

More information

Region

Brazil

Survey time period

2013 to 2022

Supplementary notes

* Data previous to 2017 refers to the sales revenue generated during Friday only. From 2017, figures reported refer to the combined revenue generated on Thursday and Friday.
This statistic was compiled by Statista using data from NeoTrust and NielsenIQ Ebit, as reported in various media outlets.

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