Consumer confidence in online shopping in Europe 2017

This statistic displays the overall level of confidence Europeans have when shopping online as of 2017. According to the source consumer confidence in online shopping has soared from the previous year with 72.4 percent of respondents being confident when purchasing from a seller in the country as of 2017.

Share of European consumers that trust domestic and abroad online shopping in 2017

Share of consumer trust
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Release date

July 2017


Europe, EU

Survey time period


Number of respondents

500 per country*

Age group

18 years and older

Method of interview


Supplementary notes

The source adds the following information: "The Marketing Monitoring Survey (MMS) tracks the functioning of 52 consumer markets across the EU, Iceland and Norway".

* The sample size is equal to 500 respondents per country and per market surveyed (except for LU, MT, CY and IS = 250)

Data are available for EU28 plus Iceland (IS) and Norway (NO).

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