Revenue per customer for online retail in Germany 2012-2016

This statistic shows the revenues made per online retail customer in Germany from 2012 to 2015, with a forecast for 2016. In 2016, the average sale per customer was forecast to amount to 1,351.5 euros, an increase compared to the previous year at roughly 1,211 euros.

Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016

Revenue per customer in euros
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Sources

Release date

February 2016

Region

Europe

Survey time period

January 2016

Supplementary notes

* Forecast

Figures for previous years were taken from earlier publications by the source.

Figures are based on extensive statistical analysis; statistics on retail trade and retail trade forecasts; telephone interviews with leading retailers as well as a representative survey among consumers.

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